To celebrate FatFace’s new collection with the V&A, Daisy Lowe and her mum Pearl Lowe have fronted a brand new campaign packed with stunning autumn favourites. From cosy knitwear and quilted jackets to floral print jeans and easy-to-style dresses, the collection is everything we need to complete our new season wardrobe.
It was inspired by prints and designs from the V&A’s archives, which were then reimagined by FatFace’s designers to celebrate British design and handcrafted techniques. With floral patterns threaded throughout the complete collection, it’s a great celebration of the natural world, and ties in with boho influences that make Daisy and Pearl the perfect faces of the new collection.
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One stand out piece is the £72 Multi Regular Japanese Rose Midi Dress which was modelled by both Daisy and Pearl in the campaign and reflect the mother daughter duo's own personal style. The midi dress is the perfect piece for transitioning from summer into autumn, with long sleeves and a relaxed silhouette that’s effortlessly chic.

The floral print and flowy fit gives it a boho feel that’s trending for autumn, and keeps it easy to style for any occasion. You can wear it with chunky boots and a cardigan for chillier days, or pop on some trainers for an afternoon running errands. You could also easily pair it with some loafers for the office, or some heeled sandals for garden parties and warm weather weddings.
The Japanese Rose Midi Dress has a flattering V-neckline and is made from 100% Lenzing Ecovero Viscose which is comfortable and floaty with a soft finish. We also couldn’t possibly forget about the pockets, which everyone knows are a godsend feature in any dress.

You can pick up the dress in sizes six to 20 in the petite length, or sizes six to 24 in the regular length, although you’ll need to be quick as they’re starting to sell out in some sizes. We also spotted some other lovely floral dresses (all with pockets!) on the high street at the moment, so you can really stack your wardrobe for the new season.
At Boden the Rosie Godet Tea Dress is currently on sale down from £136 to £81.60 and comes in five different colourful prints and patterns. Meanwhile Nobody’s Child’s White Floral Starlight Midi Dress is £85 with short puff sleeves and a button front placket for a classic look. Finally, over at White Stuff the Rua Jersey Collared Shirt Midi Dress is £65 which has more of a traditional shirt dress design, with a collared neckline and button up front.
However if you want to shop the new FatFace X V&A collection, you can visit the FatFace website now.
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