A survey of 500 teens reveals that happiness in their future career trumps a hefty salary for half of them, with 46% determined to have roles matching their principles.
Interestingly, nearly eight in 10 are already valuing mental health support at work, and 74% think it drives job satisfaction and retention, while reducing feelings of exclusion among colleagues, reported by a mere 36%.
Contrastingly, only a small number rate company events highly. Perks like free private healthcare win over traditional lures such as company cars, with 17 % against 7% preferring the former over the latter.
Dr. Amy Pressland from Benenden Health, which commissioned the research as part of its ‘Future of Work’ report, said: "This research demonstrates a distinct step-change for the next generation of workers and what's important to them.
"Employers need to urgently consider what this means for how they design workplaces, roles and employee benefits. The company car and the Christmas party may become de-prioritised as Generation Alpha (born between 2010 and 2024) join the workforce.
"Front and centre for Gen Alpha is health - they are the generation most concerned with mental health, supporting neurodiversity, and will prioritise employers who align with their concerns and values."

A study has revealed that 54% of parents are worried about their children entering the workforce, mainly due to the mismatch between school-taught skills and professional requirements (41%), along with concerns over potential toxicity in the workplace (39%). Notably, 27% fear their offspring won't gel with corporate culture.
Yet, there's a silver lining, as a whopping 85% of parents believe attitudes towards work have shifted since their first jobs. Among these changes, they've noticed an increase in mental health support (39%) and more adaptable working patterns (53%), while 35% feel today’s work environment is more supportive than in the past.
In tandem, a OnePoll survey for a healthcare provider questioned 500 HR professionals and unearthed that 59% observe younger employees seeking different benefits from previous generations, highlighting a desire for flexible hours, remote working options, and heightened focus on mental well-being. They also value gym memberships, private healthcare, and the bonus of pet-friendly workplaces.
Offering her insights, Dr. Amy Pressland from Benenden Health stated: "With Generation Alpha mere years away from entering the workforce en masse, now is the time for employers, CEOs, IT and HR directors to consider how they must adapt their workplaces to attract the most diverse and digitally-savvy generation to date."
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